Tuesday, October 13, 2020

"These Things Will Keep Me Loving You" by The Velvelettes

The Velvelettes seemed poised to be as big as their contemporaries, The Supremes, but the changing musical landscape of the mid-60s is probably what prevented them from doing so. The Velvelettes could be considered a family group of sorts as two members were sisters and two were cousins. The fifth member, Betty Kelley, left in 1964 to join Martha & The Vandellas.

They almost hit the Top 40 with "Needle In A Haystack," but it was stopped cold at #45 in 1964. The group would enjoy one more Top 100 appearance before fading into underserved obscurity: "He Was Really Sayin' Somethin'" stalled at #64 in 1965.

"These Things Will Keep Me Loving You" is another cut that should have taken this group to the upper echelons of the charts, but it bubbled under in 1966.


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